Senior Brand Manager

PepsiCo

Auckland
Permanent
Full-time

30 days ago

Job Description:OverviewWork for a global company with some of the world’s most trusted and iconic brands.Be part of an exciting business where employees are recognised and career growth is nurtured.Bluebird Foods Ltd, proudly in NZ for 70 years, we are the leader in Salty Snacks and well known for our most loved and trusted range such as Bluebird Originals, Doritos, Copper Kettle, Grain Waves, Twisties and Cheetos! As part of PepsiCo, we were recognised as a Top Employer consecutively in 2021, 2022 and 2023!Due to an internal promotion, we currently have an exciting opportunity to join our NZ Marketing Team as a Senior Brand Manager, specialising in our flagship brand, Bluebird and extruded products, including Cheetos. This role is responsible for the continual review of strategies and financial performance of the assigned brand portfolio. This SBM role will see you investigating, recommending, and implementing new processes and practices that improve business performance and deliver on KPIs.
ResponsibilitiesReporting to the Marketing Manager (NZ), you will be accountable for:Strategic Leadership to Drive Portfolio Growth:

Develop and implement mid and long-term strategies for the assigned portfolio of brands
Lead with insights to develop marketing plans that deliver on net revenue, share and profit growth objectives
Execute key growth initiatives to deliver the yearly portfolio growth and market share targets as defined in the short and long-term Business Plan
Proactively identify, develop, prioritize and execute effective product and packaging innovation to drive growth opportunities based on key consumer trends
Lead investment proposals via developing compelling Business Plan to gain Senior Management approval to invest in expenditure for NPD, where applicable
Provide thorough measurement and evaluation throughout the various stages of the NPD process

Creative and Activation Development

Identify the strategic objectives and consumer/customer insight to develop a clear integrated marketing communications (IMC) strategies and brief agencies accordingly
Lead development and evolution of multi-year marketing campaigns
Lead media strategies and manage execution of media elements to deliver highly effective communication that builds brand equity and maximises ROI
Measure and track performance vs Brand KPI’s, volume, share and profit objectives
Liaises with agency partners to develop strong creative, packaging design, activations and media plans across Traditional, Social and Digital Media that also drive eCommerce growth

Key Stakeholder Management

Develop effective and integrated working relationship with all agencies (Packaging, Media, Creative, Digital, Promotions, and Experiential) to ensure effective portfolio outcomes
Build great working relationships with key ANZ team members, enabling flawless execution of initiatives by effectively utilising ANZ shared resources
Influence key stakeholders to embrace the proposed strategies, ensuring alignment and flawless execution of identified opportunities

QualificationsTo be successful in this role, you will have:

A university degree in either business, management or marketing.
6+ years of relevant marketing experience with at least 2 years at a Senior Brand Manager level
Strong understanding and previous work experience in FMCG industry
Strong analytical skills to help gain insights for key business decisions
Demonstrated strong planning and organisational skills to effectively manage and execute multiple projects on time and on budget
In-depth understanding of NPD stagegate process and experience managing complex projects
Strong Brand planning skills and confidence/ability to sell then into key stakeholders
Portfolio strategy development skills
Excellent Media skills (Traditional and Digital)

About PepsiCo:We are a progressive and people-focused business and believe our workforce is the key to our success. Because we value our employees and their families, we offer an agile and flexible working environment with an emphasis on work life balance and health, as well as plenty of learning opportunities and room to grow your career. We offer you:

An opportunity to join a Global FMCG Company and a Top Employer of Choice!
A competitive benefits package
Personal and Professional Growth Opportunities
Bluebird Product Perks
Health and Wellness Programs
Free access to our new onsite Gym 24/7
Free Car Park and Subsidised Staff Canteen

PepsiCo

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