B2B Marketing Lead
The Pond Recruitment
- Auckland
- Permanent
- Full-time
- Minimum 5 years of commercial marketing experience
- Minimum 1-2 years experience in B2B marketing
- Experience with the entire marketing discipline suite - proper 360-degree marketer
- Commitment to the role, open to travel
- Lead Marketing - this brand requires a strong personality to develop and execute the year-long marketing plan, which supports key brands/products to core customer audience personas across NZ & AUS
- Team Coordination - Coordinating the creative team and function for the business
- Product Marketing - Developing and leading the overall brand strategy and ongoing marketing for the brand and associated new and existing products to direct customer segments locally, abroad & online
- Sales Enablement - Producing assets and material for the sales team that represents and sells the brand and products in the best light
- Website Management - Working closely with the external agency and internal teams to manage website content
- Lead Gen - Develop and execute lead generation strategies to acquire high-quality leads
- Education & Awareness - Implement lead nurturing campaigns to engage and educate leads at various stages of the sales funnel
- Content Marketing - Develop engaging and informative lead-generating content tailored to the B2B audience, including blog posts, whitepapers, case studies etc
- Partnership Marketing - Identify and establish strategic partnerships with relevant organisations, associations, and influencers to expand brand reach
- Has a growth marketing mindset?
- A balanced blend of strategic and hands-on delivery?
- Focused multitasker & self-starter
- A team player & keen collaborator
- Wants to be part of best-in-class operation/brand
- Genuine and authentic in approach
- Salary of $130k per annum + KiwiSaver
- Performance bonus
- Health insurance package
- Travel options
- Right to work in New Zealand
- Exposure and experience to the entire marketing discipline suite - proper 360-degree marketer
- B2B marketing experience