Head of Client Advertising

ArchiPro

Parnell, Auckland
$140,000-160,000 per year
Permanent
Full-time

1 month ago
Apply easily

ArchiPro is not just another online platform; the people here at ArchiPro are revolutionising an entire industry.We are on a mission to simplify the end-to-end building experience and are looking for a Head of Client Advertising to join our Parnell based, Head Office team.ArchiPro empowers businesses to grow online and helps millions of people embarking on their building journey find what they love and need, from architects, designers and builders to products and materials in the construction industry.We showcase a wide range of projects, from residential to commercial designs, and provide a resource for anyone looking to build, renovate, or find inspiration for their own projects.Users can browse through completed project portfolios, find detailed information about the professionals behind the designs, discover the latest trends in architecture and interior design, and find and source interior products and building materials all in one place.

ArchiPro is frequently ranked among the top 10 most disruptive companies in AU and NZ.
ArchiPro is backed by Tiger Global, one of the largest funds globally, and they only back the world's most exceptional companies. They have invested in Facebook, TikTok, Air BnB, Alibaba, Roblox, and Stripe. They believe the next $100b business in their portfolio is ArchiPro.
We have an excellent ESOP structure in place designed to not only reward you with a strong base and commission structure but also with the ability for you to have a stake in the business.
We have crushed New Zealand, we are disrupting Australia and now, we are gearing up to launch in California, and soon, we will be the default residential building platform globally.

The roleArchiPro's Client Advertising team is a critical component of our growth and customer success department and a key driving force behind our continuous product evolution within a traditional and complex industry. Our success is dependent on building solutions that help our clients to connect, engage and transact within our two-sided marketplace.Reporting to the Group CEO, the successful candidate will hold a central position in developing and delivering powerful advertising solutions for our valued ArchiPro clients. You will be a strategic architect, crafting customised ad campaigns that translate client goals into impactful results across diverse channels. As a natural leader, you will foster a collaborative environment, empowering your team of 5 digital marketers to deliver exceptional service and exceed client result expectations.As the Head of our Client Advertising department, you will play a crucial role in bridging the gap between advertising strategies and client success outcomes. You will work closely with our customer success teams to provide ongoing insights into campaign performance, client needs, and potential upsell opportunities. This collaboration will ensure campaign adjustments are informed by real-time client data and feedback, maximising long-term value and retention.Areas of responsibility, where successful execution is key:Responsibilities (Client Advertising):

Develop and implement comprehensive advertising strategies for existing client portfolios, aligning with their unique brand aspirations, target audiences, and budget realities.
Lead the creation and execution of multi-channel campaigns, spanning digital, email and on-platform marketing.
Analyse campaign performance, interpret data insights, and recommend actionable adjustments to maximise effectiveness and ROI.
Cultivate strong partnerships with clients, acting as a trusted advisor and proactive communicator, exceeding expectations at every turn.
Stay abreast of industry trends, new platforms, and evolving consumer behaviours to identify opportunities for competitive advantage.

Responsibilities (Team Management):

Recruit, hire, and develop talented advertising professionals, fostering a culture of collaboration, mutual respect, and continuous learning.
Provide individual guidance and professional development opportunities to help team members reach their full potential.
Delegate tasks effectively, empower team members to take ownership, and celebrate individual and team achievements.
Maintain open and transparent communication channels, providing constructive feedback and ensuring team members feel heard and valued.
Address team challenges and conflicts proactively, fostering a positive and productive work environment.

Collaboration and Cross-Functional Teamwork:

Work closely with the Customer Success team to provide ongoing insights into campaign performance, client needs, and potential upsell opportunities.
Partner with the Sales team to develop and deliver training programs on the latest advertising strategies, technologies, and industry trends.
Foster a culture of open communication and collaboration across all teams. By regularly sharing campaign data, insights, and best practices, ensuring everyone is working towards the same goal – delivering exceptional client experiences and driving overall business growth.

Bespoke Campaign Lead:

Excel at conceiving and delivering highly customised, bespoke campaigns tailored to the unique needs and objectives of major clients with minimum spends of $50k. These campaigns will go beyond the ordinary, leveraging cutting-edge strategies, innovative channels, and data-driven insights to achieve exceptional results.
Delve deep into client data, market trends, and competitive landscapes to uncover hidden opportunities and craft campaigns that resonate deeply with target audiences. Your understanding of complex client goals and budgets will be paramount in designing campaigns that deliver on both brand impact and ROI.
Work directly with high-level decision-makers at client companies, acting as a trusted advisor and strategic partner. This close collaboration will ensure campaigns are aligned with their long-term vision and business objectives, fostering strong relationships and exceeding expectations.
Possess a keen understanding of advanced campaign measurement and attribution methods, effectively demonstrating the impact of your bespoke campaigns on key performance indicators (KPIs) and driving continuous optimization for maximum ROI.

Requirements

Bachelor's degree in Marketing, Advertising, or a related field is preferred but not essential.

A minimum of 6 years digital marketing experience (email & social marketing experience strongly preferred) .
Strong back end proficiency with major social media platforms and social media management tools.
Strong communication and interpersonal skills, with the ability to build strong client relationships.
Attention to detail and excellent editing skills.
Proficiency in analytics and reporting tools.
Creative thinking and problem-solving abilities.

For the curious minds

What our clients have to say:
What our team have to say:
Inside our offices:
For more on our success, you can read here:
Our founder's inspirational story as featured in M2 Magazine:

Benefits

Competitive Base Salary
KiwiSaver
Long service 'ArchiVersary' leave - for every year of service, you get an extra leave day
Opportunity to join our ESOP
Team building functions and events
Great barista coffee, drinks fridge, fruit and snacks jar
A dog friendly workplace

We look forward to connecting with you!

ArchiPro