
Revenue Operations Engineer - SMARTLY
- Wellington
- $90,000-110,000 per year
- Permanent
- Full-time
- Ensure Marketing activity connects seamlessly to our customer processes, by supporting with:
- Lead scoring models to prioritise prospects based on engagement and fit.
- Lead routing rules so sales receives qualified leads quickly.
- Marketing automation workflows that nurture leads based on behaviour (e.g., email sequences, retargeting).
- Ensure our customer data is consumable by the marketing team for segmentation and automation by:
- Maintaining our data dictionary for all marketing data
- Building integration and data pipeline requirements documentation
- Supporting on customer-facing projects from a data lineage and governance perspective
- Support with campaign data and associations, URL's, tracking codes
- Support with Marketing performance by:
- Defining and tracking KPIs such as lead volume, cost per lead (CPL), marketing qualified leads (MQLs), pipeline created, and ROI on campaigns.
- Building dashboards in HubSpot, or Metabase platforms so marketing leadership can see real-time performance.
- Attribution modeling to understand which channels and campaigns are actually driving revenue.
- Marketing & Revenue Analytics
- Strong understanding of marketing funnel metrics (MQL, SQL, pipeline, CAC, LTV, ROI).
- Ability to build and maintain dashboards and reports in CRM or BI tools.
- Knowledge of attribution models and campaign performance tracking.
- Understanding of customer lifecycle metrics and revenue forecasting
- Technical Skills
- Proficiency with CRM systems (HubSpot a bonus).
- Experience with SQL for querying data (Python for data manipulation is a bonus)
- Understanding of integrations technology like APIs and webhooks is a plus.
- Process & Workflow Optimization
- Experience in lead scoring, routing, and nurturing workflows.
- Familiarity with sales and marketing alignment processes.
- Ability to document and improve operational processes.
- experience with AB testing and experiment design
- Communication & Stakeholder Management
- Ability to translate technical data insights into actionable recommendations.
- Comfortable collaborating with marketing, sales, and leadership teams.
- Flexible working – opportunity to work from home and offices in Lower Hutt, Auckland CBD or in Christchurch.
- Health, Life, Trauma and Income Protection Insurance.
- Awesome company-wide culture – we love a massive morning tea, an epic work party, and the random rolling lunch. We are also passionate about our people and seeing them thrive.