Senior Copywriter

WPP

Auckland
Permanent
Full-time

13 days ago

is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients, and communities.Working at WPP means being part of a global network of more than 115,000 accomplished people in 110 countries. WPP has headquarters in New York, London and Singapore and a corporate presence in major markets worldwide.We create transformative ideas and outcomes for our clients through an integrated offer of communications, experience, commerce, and technology.WPP and our award-winning agencies work with most of the world's biggest companies and organisations - from Ford, Unilever and P&G to Google, HSBC, and the UN. Our clients include 61 of the FTSE 100, 307 of the Fortune Global 500, all 30 of the Dow Jones 30 and 62 of the NASDAQ 100. WPP are the leader in the Bloomberg Gender Equality Index and 20th in the FTSE 100 rankings for Women on Boards.VMLVML is a global creative company - formed from the unification of Wunderman Thompson and VMLY&R - two of the most-awarded creative agencies in the world.Our Commerce practice is VML's newest and fastest growing end-to-end Creative Commerce proposition. Built on the commerce expertise of Geometry and scaled through VML's connected brand promise, we help modern brands grow by unifying marketing strategies around commerce. We believe the space of commerce holds the most untapped creative potential to grow brands and people.By understanding how, when and why people buy, we deliver the most engaging and culturally-relevant creative commerce experiences across Retail, Experience, Design and Innovation. We do this as part of a global network of over 30,000 people across 60+ markets. In Australia and New Zealand, VML has 350+ employees across 6 offices.What we are looking forA Commerce experienced Senior Copywriter who is a thinker that can concept and develop integrated ideas, with a focus on developing ideas and executions that solve client problems across retail campaigns and experiential briefs. You will create the right messaging for various tactics, audiences, and communication needs. You will collaborate closely with other Art Directors and the design team to ensure the core idea remains intact when words blend with other components across channels.You are as comfortable in the physical world as you are ideating in the digital space. You are able to present and speak confidently to ideas in front of clients. You have a good work ethic and demeanor and get along well with others.The Senior Copywriter is on the front line of the work being tasked to our Creative Team. They collaborate with Art Directors and other Creatives to brainstorm, design, and develop concepts and executions that solve client problems.Key responsibilities

Develop concepts to solve unique client problems
Develop a variety of innovative copy for headlines, in-store material, emails, social posts, campaign concepts, collateral materials and more, that follow a given brand's voice and tone
Translate concepts into copy for shopper and digital tactics
Work fluently across channels
Envision creative ways to leverage online ideas and technologies
Building upon other team members ideas
Attending project briefings with creative team members, account service and strategy
Creating presentation material to help sell ideas
Further exploring and/or revising concepts per creative lead's direction
Actively participate in project, team, training, and research meetings
Prepare awards materials, occasional new business opportunities and other agency-related projects
Mentoring junior copy writers
Timely completion of timesheets on a weekly basis
Other responsibilities as needed.

Required experience/skills/behaviours

Experience in developing retail, experiential and integrated campaigns
10+ years of experience as an art director in a retail/ shopper specialist agency or retail/ shopper practice within an integrated agency
Originality - willingness to generate new ideas
Strong conceptual thinking with knowledge of the shopper and digital landscape
Collaboration - a willingness and ability to work with others and share your thoughts and ideas openly
Integrity - behave with integrity at all times
Accountability - you will take responsibility for your own projects and set an example to the broader team.

Competencies

Strategic thinking
Excellent ability to listen and adjust output based on client feedback
Dealing with ambiguity
Embracing challenging and shifting deadlines
Learning new and emerging platforms
Versatility and a strong desire to keep learning
Deep understanding of advertising and marketing principles
Knowledge of current trends, pop culture, current and past design themes
Able to communicate clearly, thoroughly and succinctly both verbally and in writing; can clearly articulate an idea and the reason(s) behind a specific creative direction
Current knowledge and understanding of where and how people interact with media, including at home, on the go, while shopping, mobile, broadcast, print, event, etc.

VML highlightsThere are many things that make VML an awesome place to work, but we think these are worth a special mention:

Birthday Leave - a paid day off to celebrate your Birthday each year
Summer Days - 5 paid half days off each year during daylight savings time
Loyalty Leave - a paid day off each year to celebrate your work anniversary
Employee Assistance Program access and 24/7 support

WPP is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability. We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal.Please read our Privacy Notice ( ) for more information on how we process the information you provide.

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