Head of Marketing (NZ Luxury Brand)
The Pond Recruitment
- Auckland
- $150,000-160,000 per year
- Permanent
- Full-time
- Minimum 6 years total commercial marketing experience
- Experience marketing to B2B and B2C audiences
- Product & brand management expertise
- Trade, B2B and Direct-to-Consumer marketing delivery
- Develop and implement a robust marketing strategy focused on expanding the brands' presence in the NZ market and beyond
- Lead, develop, and execute beautifully curated campaigns across a modern marketing mix - digital marketing, social media, email marketing, print, and events
- Identify trends and develop new insights to refine and improve customer experience, marketing performance, and customer education and engagement
- Product Marketing for hero brands and product ranges
- Develop tactical sales enablement tools to support an established sales team of 4
- Manage marketing budgets, ensuring optimal allocation of resources to achieve maximum ROI
- Oversee the creation of digital and print marketing materials, including brochures, product catalogues, and presentations, all tailored for decerning and intelligent audiences
- Develop and maintain strong relationships with industry and agency partners, influencers, and key stakeholders within the wider market
- Measure and report on the performance of marketing campaigns, adjusting strategies as needed to meet business goals
- Ability to communicate and present with style, grace, and finesse
- Strikes a balanced blend of strategy and hands-on delivery
- Focused multitasker & self-starter
- The real deal and able to speak to proven and measurable marketing successes
- Wants to be part of best-in-class operation and team on a rapid growth journey
- Able to critique and be critiqued
- Has a voice and is not afraid to share it in a proactive way
- Lives and breathes design, retail, architecture, fashion and luxury products
- Understands the key nuances for both B2B and B2C marketing
- Salary of $150k - $160k per annum + KiwiSaver
- Join the Senior Leadership Team
- WFH 1 day per week
- Staff discount