Senior Brand Copywriter
Fisher & Paykel
- Auckland
- Permanent
- Full-time
- Take ownership of all copy elements across our global brands.
- Use your deep understanding of brand architecture to develop effective messaging frameworks that drive brand consistency.
- Create writing systems, toolkits and guidelines to systemise copy creation across the business.
- Ideate and deliver compelling, effective copy for a wide range of outputs such as campaigns, video scripts and marketing banners.
- Translate technical concepts into understandable content for different brands and consumers.
- Create and/or adapt global content in line with brand guidelines and standards.
- Mentor and influence other copywriters to foster growth and increase their skills and capability.
- Works collaboratively with a diverse group of stakeholders to create and manage cross-organisational integrated strategies.
- The role requires a relevant tertiary qualification in English or related field, with proven experience creating, sourcing and editing copy.
- Demonstrated proficiency in end-to-end creative processes across in-house and agency environments.
- Adaptable to working within briefs and constraints, prioritising for business success.
- Comprehensive understanding of various channels and formats for cohesive messaging.
- Experience with stakeholder and project management that has shown to be effective.
- Experience working with multiple subject matter experts and organisational perspectives.
- A portfolio that showcases a range of work, from high-level campaign messaging to transactional landing pages, social copy to digital ads.
- Experience managing copywriters.
- A passion for and curiosity about people, great appliances, tools and ways of working.