Consumer Market Insights (CMI) Manager
Heineken
- Auckland
- Permanent
- Full-time
- Free health, life and income protection insurances.
- 5% employer contribution to your Kiwisaver.
- Free monthly allowance of beer, RTDs, cider or zero alcohol beverages.
- Up to 50% employee discount at Star Hospitality venues
- 'Enjoyment of Life' leave (an extra day each year to do something you enjoy).
- A range of other benefits including generous parental leave provisions, free confidential counselling support, digital wills, feminine hygiene products, retail discounts and more.
- Free learning and wellbeing tools and leadership development programmes.
- As a member of Mind The Gap, we're committed to addressing gender pay gaps and we've also supported the Pacific Pay Gap Inquiry.
- Flexible work arrangements for roles that can be performed remotely including work-from-home up to two days each week.
- Free parking.
- Support developing the business strategy, setting growth targets, and fostering partnerships with Marketing, Sales, and Channel teams.
- Forecasting, market sizing, as well as market analysis, mapping, and consumer trends identification across Beer, RTD, Cider, and any new growth opportunities
- Lead consumer inspiration within the Marketing teams, refining brand proposition and positioning, and regularly sharing Brand Health measurement across the business.
- Drive marketing effectiveness tools to improve ROI and inform portfolio ATL and BTL spend.
- Market research and partnering with Region on consumer insights, as well as with category teams on shopper insights and category drivers.
- Lead research projects to test concepts and develop quick concept testing tools for the innovation pipeline.
- Tertiary qualified
- Demonstrated experience in a similar role.
- Minimum 7 years of related FMCG, commercial, and industry experience.
- Demonstrated consumer research and analytic experience.