Communications Specialist

Red Bull

  • Auckland
  • Permanent
  • Full-time
  • 1 month ago
Are you a communications expert with a passion for storytelling? Do you thrive in fast-paced environments, building relationships, and amplifying brand messages through earned media and creators? At Red Bull, we're looking for a dynamic Communications Specialist to bring our brand to life across social, TV, digital, radio, zprint, and more. Collaborating with Sports, Culture, Brand, and Product teams, you'll lead impactful public relations strategies, drive word-of-mouth (WOM), and connect with target audiences in meaningful ways. If you're ready to amplify our voice and ensure our stories resonate across New Zealand and beyond, this is the role for you. RESPONSIBILITIESAreas that play to your strengthsAll the responsibilities we'll trust you with: Expand allEARNED MEDIA & PUBLIC RELATIONS
  • Develop and execute communications strategies to amplify Red Bull's marketing programs and events through earned media and influencers.
  • Build and maintain relationships with New Zealand's key news, sports, and lifestyle media outlets.
  • Identify and pitch newsworthy stories and hooks to extend Red Bull's reach and increase brand love.
  • Execute key PR tasks, including media release writing, story pitching and media management.
  • Stay ahead of media trends and provide actionable insights into the New Zealand media landscape.
CREATOR AMPLIFICATION
  • Develop and implement a year-round strategy to engage and collaborate with creators, athletes, and partners.
  • Onboard creators who align with Red Bull's brand values and passions.
  • Plan and execute impactful collaborations, ensuring credible integration of Red Bull's brand and products into creator content.
CROSS-FUNCTIONAL COLLABORATION
  • Partner with internal teams - including Sports, Culture, Brand, and Consumer Marketing - to ensure consistent messaging across all channels.
  • Work with the Red Bull Media Network and Media Network Manager to maximize the reach and impact of Red Bull's media assets.
  • Drive collaboration across teams to deliver best-in-class event communications.
CONTENT DISTRIBUTION & AUDIENCE GROWTH
  • Use third-party media to effectively distribute Red Bull content.
  • Grow Red Bull's audience base across various channels and media products.
  • Manage and evaluate external agencies, freelancers, and media partners to ensure alignment with Red Bull's brand standards.
EXPERIENCEYour areas of knowledge and expertisethat matter most for this role:
  • Minimum 3-5 years of experience in Communications, PR, Marketing, or Media-led companies.
  • Established network and strong knowledge of New Zealand's media landscape.
  • Proven success in securing earned media coverage and building strong media relationships.
  • Exceptional organizational, project management, and multitasking skills.
  • Strong written and verbal communication skills with excellent attention to detail.
  • Travel 0-10%
WHERE YOU'LL BE BASEDAucklandAuckland, New ZealandJOIN THE TEAMGot what it takes?In your application we want to see your personal style - what makes you tick and why you think your next opportunity is here with us.ShareIn return, Red Bull will offer you a competitive remuneration package. You will become an integral member of our high performing Team and will receive world-class training and development opportunities. We are proud we have a supportive & inclusive team culture, and to celebrate this we host regular social events for our team. Our mission of Giving Wings to People and Their Ideas also extends to our employees. Our people have the freedom to work on what matters in the way they want to. To ensure we give our people Wiiings we challenge everyone to develop towards mastery in their field and champion this by giving everyone rich job experiences and ongoing coaching and professional development opportunities. Doing the right things has always been part of Red Bull's DNA. This is demonstrated through our commitments to keeping our team safe, leaving our playgrounds better than we find them (sustainability) and ensuring we have the right 11 players on the field. We are a social organisation where global and local collaboration is expected and encouraged. Our people are empowered to work with professionalism, focus, responsibility, and passion as a Red Bull Entrepreneur. Join us for your next adventure where you will be able spread your wings and realize your true potential. If this role energizes and excites you apply today to start your journey at Red Bull. You warrant that: • You have read and understand the Privacy Statement and the Red Bull New Zealand Privacy Policy. • You are qualified to work in New Zealand and understand that Red Bull New Zealand may require you to provide evidence of this to comply with its obligations under the Immigration Act 2009. • All the information you have submitted to Red Bull New Zealand Ltd (including via this application and any attachments) is true, accurate and complete. You understand that if any information you have provided is false or misleading we may reject your application, review any employment offer made to you and potentially dismiss you from any employment with Red Bull New Zealand Ltd.Communications SpecialistShareRELATED OPPORTUNITIESLooking for something else?Select your team
  • Type any country, city, state...
Red BullGiving wiiings to people and ideas since 1987In the 1980s Dietrich Mateschitz developed a formula known as the Red Bull Energy Drink. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category.What drives usChasing our potentialSince the early days of Red Bull, an entrepreneurial mindset has always guided our approach to work and the environment we create:

Red Bull